European Wax Center

Strut Society

In August 2018, European Wax Center hosted their second annual influencer retreat called Strut Society. Ten influencers were invited to the Glenmere Mansion where they were onboarded about EWC’s values of championing unapologetic women through different activities, while also learning about all the EWC products and services.

The 2 day event garnered 2.2 million impressions, 260 Instagram stories, 10% increase in earned media from the first Strut Society (with 6 fewer influencers). The campaign lasted until December 2018, with influencers posting bi-monthly about new product releases and brand initiatives.

Video: https://www.facebook.com/EuropeanWax/videos/2137294239860435/

I assisted in developing European Wax Center's influencer retreat for 10 selected social media influencers. This involved ideating branded swag, working on briefs for influencer posts, and developing creative assets for posting for campaign time length