Foot locker: Air max day

AIR MAX DAY 2020

Foot Locker asked us to celebrate the love of Air Max while reinforcing its role as the go-to destination for Nike Air. We took over Foot Locker’s social channels with a photography-led campaign spotlighting OGs, New Gs, athletes, artists, and real people around the world. When the pandemic hit, we quickly pivoted, introducing new product, driving purchase, and delivering comfort and entertainment when it mattered most.

Results (inclusive of paid + organic): Impressions: 22,278,282; Engagements: 361,054; Clicks to Site: 165,619

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AIR MAX DAY 2021

We set out to position Foot Locker as the destination for Black and LatinX women to discover, explore, and purchase Nike Air. We started by acknowledging a core tension in sneaker culture – while women have shaped streetwear from the start, they are often treated as participants rather than contributors. Using Air Max Day as the catalyst, we spotlighted Black and LatinX women’s impact on sneaker culture and positioned Foot Locker as the platform helping reshape the conversation.